In a time of limited face-to-face contact, CTV saw a rapid uptick across all demographics as a preferred source for content.
Our CTV in Italy research showed our respondents demonstrated an openness to advertising in this newer media environment.
2020 was a year like no other - and the nature of events saw an acceleration of pre-existing trends in the growth of CTV consumption in Germany.
Research identifies the shift in peoples’ viewing habits across France, and identifies CTV to be imperative for advertiser's media buying strategies.
We surveyed 10,500 people across the UK, Germany, France, Italy and Spain (2,100 per market) and found these key takeaways about CTV in Europe.