The technology industry is making progress on representation, yet access to leadership and sustained career growth remains uneven. As expectations evolve, companies are being called to move beyond ambition and take practical steps to ensure opportunity is genuinely accessible.

This year’s International Women’s Day theme, “Balance the Scales,” reinforces that fairness and equal opportunity require continued focus. It highlights the importance of building workplaces where growth and advancement are not the exception, but the norm.

At Magnite, our commitment to diversity fuels global innovation. In JAPAC, gender representation consistently outperforms industry benchmarks, even in markets where women remain underrepresented in tech. We believe diverse perspectives lead to better decision-making and a stronger ability to serve our partners and communities worldwide.

With six Magnite Australia team members recently honored in the B&T Women Leading Tech Power List Long List, we’ve gathered their unique perspectives on the future of the field. Below, they share their vision for how the industry can dismantle barriers and build sustainable pathways for the next generation of women in tech.

What needs to evolve so that more women can thrive and build lasting careers in the tech industry?

Christina Ham – Account Director, Enterprise Sales

We need to move beyond the outdated expectation that the ideal worker has no caregiving responsibilities. Flexibility shouldn’t be treated as a perk – it should be standard practice. Careers don’t exist in isolation from our personal lives, and for many women, professional ambition and caregiving roles are constantly being balanced.

Companies, teams, and managers need to create and maintain a culture of trust where people are empowered to work in ways that align with the many roles they play, while still delivering on their targets.

It can often feel like growth depends on longer hours, constant availability, and saying “yes” to everything just to stay visible. Ambition starts to look like being “always on,” as if overloading your plate is proof of performance. But meaningful impact doesn’t come from working overtime – it comes from the quality of what we deliver in the time we’re there to work.

If we want sustainable success, we have to challenge the idea that burnout is a badge of honour. We need a culture that values flexibility and work–life balance, where ambition and well-being can coexist.

That’s why I encourage my team to protect their time and why I’m intentional about modelling those boundaries myself. We can be ambitious without being available 24/7.

A key challenge in tech isn’t entry – it’s progression. Women are entering the industry, but many aren’t reaching senior roles. Often, they navigate career decisions quietly rather than openly asking for support.

We need to normalise open conversations about growth – not just through formal mentorship programs, and not just between women. Support should move in every direction: across seniority levels, across teams, and across genders. When openness and shared accountability are part of workplace culture, women are more likely to stay, advance, and build lasting careers.

Thriving in our careers does not start at the job offer – it’s shaped across the entire journey as we own our ambition. As women, we are workers, managers, leaders, mothers, sisters, and daughters. Given the many and complex roles we play, workplace narratives must shift to recognise and value women who take on stretch roles.

Lasting careers must be sustainable. We need career pathways that offer both longevity and growth to support women’s advancement.

Our industry doesn’t exist in a bubble. Women haven’t been heard, seen, or respected equally to men throughout history and across society, and it’s almost impossible to be unaffected by that. For society – and the industry – to genuinely make progress, men in positions of power have to do better and change their thinking, rather than putting all the onus on women to force change. 

I have pushed myself into situations that have felt naturally uncomfortable because I reject the idea that women don’t belong there. Standing for something bigger than myself has given me courage on stages, in boardrooms, and in difficult conversations. If I want to see more women in positions of power, I have to be seen myself. Even if it terrifies me. That has been rewarding, and at times, exhausting.

If the industry is genuinely making progress, and if opportunities come your way, go for it! Don’t hold back. Representation matters, and you have every right to be there.

Maddy Mewing – Director, Platforms

The biggest shift still needed is moving from intent to action. Building lasting careers for women in tech requires more than hiring; it demands consistent investment in development, sponsorship, and clear pathways to leadership.

As a team leader with six of eight members being women, I see it as my responsibility to actively create those opportunities. That means advocating for them, ensuring access to stretch roles and leadership exposure, and helping build the confidence to take the next step.

When flexibility, visibility, and opportunity are embedded in culture, progression becomes the norm rather than the exception

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At Magnite, our people shape our culture. The perspectives shared here reflect the leadership we see across our offices every day and reinforce the importance of continually evolving how we hire, develop, and support talent — so progression is accessible to all.

Ron Petty, our senior director of independent demand facilitation, describes a typical day in his life working in Magnite’s New York office. 

Magnite’s Day in the Life series dives into the various people and teams that make up the world’s largest independent sell-side ad company.

How would you describe your role to someone outside of the ad tech industry?

I usually start with, “I work in digital advertising,” and explain that I help agencies and their advertisers manage digital marketing budgets more effectively. 

My role is to serve as a consultative resource to partners focused on programmatic buying. Rather than just “selling ads,” I help them prioritize Magnite supply within their DSP, curate deals, optimize supply paths through SPO agreements, and apply data partnerships when applicable. In a crowded ecosystem, the biggest challenge is differentiating Magnite from other suppliers available within DSPs. Being a part of the first SSP Independent Agency Demand team in the industry has been an amazing experience. Especially at a time when most publishers focus on holdco and brand-direct demand, creating an opportunity to accept niche, independent demand. Every day brings a new challenge as you attempt to support multiple agencies’ innovation strategies and AI solutions by enhancing their ad tech stacks. 

How does your team support Magnite? Who are your closest collaborators in other departments? 

The Independent Demand Facilitation team manages demand partnerships for agencies not owned by holdcos and for emerging in-house advertisers. 

I work most closely with Client Success and Media Planning, but also collaborate with Demand Strategy, Business Intelligence, and Legal to activate campaigns, troubleshoot deals, negotiate SPO agreements, and ensure strong performance while providing transparency.

What does a typical day at Magnite look like for you?

After commuting in from New Jersey, my focus is on building client relationships by partnering with them on programmatic strategy. Independent agencies handle a high volume of smaller accounts with highly customized needs. Every day is different. One day, I may work on curating inventory for a new request for proposal (RFP) or troubleshooting a deal to drive share. Other days, I’m consulting with agencies or advertisers on the ways Magnite can play a role to support a new strategy, brand launch, or new ad format testing. 

There are many tasks that independent agencies look to achieve in a short amount of time. This means we have to adapt to their needs. Many agencies prefer to set up deals themselves in the DSP and then reach out for troubleshooting. A typical problem we solve daily is managing communication with publishers. I typically ask clients to identify their priority content providers so Magnite can manage communication across all other supply partners. That approach takes work off their plate and allows them to complete more daily tasks. 

A large part of my day involves improving client partnerships with consistent internal collaboration across multiple departments to support the clients’ biddable strategy. 

Talk about a recent project that you’re proud of yourself and your team for accomplishing.

One of my biggest accomplishments includes boosting revenue in the Northeast and Mid-Atlantic regions with the largest independent agencies. My book of business has grown from seven to nine figures annually over the past three years (20%+ YoY growth since 2022). 

I’m proud to be one of the first members of the Independent Demand team to bring Supply Path Optimization (SPO) or Post Auction Discount (PAD) agreements into the independent agency space at Magnite. While SPO used to be more common with holdcos and brand-direct clients, we identified a significant opportunity and closed one of the first annual agreements in 2023. Fast forward to 2026, I’m responsible for managing five or more SPO partnerships. 

These agreements deepen our partnerships, support long-term collaboration, and reinforce Magnite as a preferred supply partner within agencies’ core SSP groups.The most rewarding result of this project has been the adoption of this type of partnership across our Independent Demand Facilitation team. 

You’re part of Magnite’s Black employee resource group, Thrive. How has it made a positive impact at Magnite?

Thrive meets quarterly and hosts internal events throughout the year, including celebrations around Black History Month and Juneteenth, that are open to all employees. One of the biggest impacts has been creating opportunities for different teams to connect outside of a traditional working environment. With how busy everyone is, we don’t always get time to build relationships beyond our day-to-day responsibilities. Thrive events give people the chance to be themselves, build cross-functional connections, and meet colleagues they may not interact with regularly.

We’re also working toward launching a speaker series that will highlight internal leaders and, eventually, external voices. As we attract more early-career talent, we want to create space for industry veterans to share their journeys, including challenges, lessons learned, and how they’ve navigated obstacles within advertising. Thrive helps foster community, visibility, and encouragement across Magnite as a whole.

What’s your go-to hobby to unwind and recharge outside of the office?

In my free time, I’m most likely traveling or exercising in the gym. My favorite recreational sports are snowboarding, golf, and boxing.

At home, my wife and I recently welcomed a new baby. Between that, plus two dogs and two cats, life is always busy. Spending time with my family has become my favorite way to unwind and recharge. While it may not always feel like “downtime,” being present at home or while traveling is what truly resets me before returning to the office.

For political advertisers, local media has always mattered. Voters care most about what affects their daily lives—weather, schools, traffic, local sports, community issues, and local leadership. What’s changed isn’t the importance of local content, but how it’s accessed. Increasingly, this inventory can only be accessed programmatically because publishers are making it available that way. Publishers have fundamentally changed how buyers can access local inventory, shifting from traditional direct pathways to programmatic channels.

Today, local programming is available programmatically, at national scale, across CTV and digital. That makes local inventory not just relevant for political campaigns, but essential. It should be a foundational building block of every political media plan.

“The foundation of news is local,” explains Manuel Vigo, chief of staff at Haystack. “It starts with community—your neighborhood, your city, your weather. It’s not just the national headlines pushed on social media. And political advertisers are recognizing local content as a daily touchpoint.”

Local programming extends far beyond breaking news. Political buyers can access a broad mix of live coverage, weather, local sports, lifestyle, and community-focused content, exactly the environments voters engage with habitually.

“Local connection is the foundation of trust, and in political advertising, trust translates to voter engagement,” said Ahmad Jackson, VP of political and pay for performance, at Scripps. “With over 60 local stations in 40 markets and programming spanning trusted news, live sports, weather, and community programming, Scripps offers political advertisers the ability to reach voters in the environments they turn to every day, and at national scale, through CTV and programmatic buying. Local delivers context, credibility, and the habitual viewership campaigns need to break through. When you build from the ground up with local media, you’re investing in the communities where elections are won.”

For political advertisers, this trust and habitual viewing translate directly into attention, frequency, and impact.

Political campaigns don’t buy media the way brands do. They need reach, speed, and precision, often simultaneously.

CTV and digital have transformed local buying by allowing campaigns to start at a hyperlocal level—individual stations, affiliates, and local publishers—and roll that inventory up into national, programmatic buys. Campaigns can now activate local inventory across all 50 states, congressional districts, or Metro Area(s), while maintaining geographic and contextual control.

Because much of this content is live or time-sensitive, it also delivers immediacy. For political advertisers managing shifting polls, breaking developments, or last-minute pushes, that immediacy matters.

Political buyers require confidence, not just in scale, but in where ads run and why. Today’s programmatic infrastructure supports that need.

That transparency enables campaigns to align messaging with appropriate content categories—such as local news, weather, sports, financial news, or community programming—without overblocking valuable inventory.

Publishers like Haystack are also using AI to enhance contextual relevance. “We use AI-generated local weather reports powered by large language models and automated graphics,” Vigo explains. “That opens the door for political messaging that feels timely and locally relevant rather than disruptive.”

CTV and digital environments now offer the granularity political advertisers expect: precise reporting, contextual signals, and geographic accuracy at scale.

Leading local publishers play a critical role in political advertising by making premium local inventory programmatically accessible.

Magnite helps bring this inventory together in one place, enabling political advertisers to activate local content at scale across CTV and digital. Through advanced contextual categorization and programmatic controls, Magnite supports compliant, transparent buying while preserving the flexibility campaigns need to geo-target down to specific markets or districts.

The result is national reach built from local trust.

Political advertisers don’t need to question whether local belongs in their plans, it should already be there. The opportunity now is to use it more effectively.

• Expand the definition of local. Local includes live coverage, sports, entertainment, and community programming—not just traditional news.
  
• Think nationally, activate locally. Use programmatic buying to roll hyperlocal inventory into scalable, efficient national campaigns.
  
• Leverage CTV and digital precision. Take advantage of reporting and targeting granularity to know exactly where ads are running.
  

Work with trusted partners. Collaborate with scaled omnichannel supply partners, like Magnite, and premium local publishers to access compliant, high-quality inventory at scale.

Cassidy Coles, managing director of Canada, sat down with Jonathan Moffie, head of agentic product, and Frank Turano, senior principal engineer—co-founders of streamr.ai, the AI-driven ad creation platform Magnite acquired, to discuss how it’s helping small and medium-sized businesses break into the connected TV space, and what makes their Canadian rollout localized.

Jonathan Moffie: Magnite’s streamr.ai is an AI-powered platform that helps small and medium-sized businesses (SMBs) create and deliver high-quality connected TV (CTV) ads in minutes — not months. We built it to democratize access to the same kind of creative and media tools that big brands have used for years.

CTV is one of the fastest-growing ad channels and is incredibly effective for awareness; however, for many small businesses, the barrier to entry has always been cost and complexity. streamr.ai removes both. You tell the platform about your business, choose your audience, and our AI generates a broadcast-quality ad.

Frank Turano: A lot, actually. Canada isn’t just unique in its bilingual nature, but also in its regulatory and cultural diversity. We have the ability to embed a full suite of Canadian compliance standards into the platform for customers.

That includes Ad Standards Canada and ThinkTV’s clearance guidelines to allow users to check CTV ads against national broadcast standards. We can also cross-check campaigns against Health Canada’s Food & Drugs Act, the Elections Act, and guidelines for responsible food and beverage advertising to children.

Jonathan: And since we know certain categories like gambling are sensitive, we wanted the ability to embed governmental regulations from creation. For example, we can verify that gambling advertisers are registered with iGaming Ontario and screen creative against the AGCO’s Registrar’s Standards for Internet Gaming, including applicable responsible gaming and advertising requirements.

Jonathan: Actually, no — though Canada is one of the most comprehensive. We’ve enabled similar compliance frameworks for the U.K. and France, working closely with ITV and TF1 as part of their SMB-focused CTV advertising programs.

Each market has its own playbook — the U.K. with Advertising Standards Authority (ASA)and the U.K Code of Broadcast Advertising (BCAP Code), France with Autorité de Régulation Professionnelle de la Publicité (ARPP) — but the principle is the same: make it simple for small advertisers to assess compliance from the start. Canada follows that same model but adds a unique multicultural and bilingual dimension that makes it especially interesting.

Frank: That’s one of the areas we’re most proud of. streamr.ai doesn’t just translate — it localizes. Whether you’re a Toronto bakery advertising in Punjabi, a Montreal retailer running French creative, or a Halifax restaurant targeting English-speaking families, the platform can generate culturally resonant, linguistically accurate ads.

Jonathan: Canada’s diversity is part of what makes the market so dynamic. Our platform can be responsive to those  nuances — from regional idioms to visual cues — so every creative feels authentic to its audience.

Jonathan: For small businesses, it’s about access. They can now produce and launch professional CTV ads without hiring an agency.

Frank: And for the broader ecosystem — streamers, broadcasters, and OEMs — it means a more diverse set of advertisers entering the space, creating new demand and new voices in premium video.

Cassidy: That democratization of creative and access is something we’re deeply aligned on at Magnite. It strengthens the CTV ecosystem, makes inventory more relevant, and ultimately helps audiences see ads that reflect their communities.

Jonathan: We’ve talked a lot about market-specific customizations — but that’s just the starting point. The real power of streamr.ai is that it can also adapt to the unique policies and risk frameworks of individual platforms. Every broadcaster, streaming service, and marketplace assesses risk a little differently, and our AI can help align creative output with those internal standards with ease.

That means when an SMB builds an ad for CTV with streamr.ai, they can assess that ad not only against national regulations — but also with the guidelines of the specific platform they’re advertising on. It’s a smarter, more flexible way to make high-quality, brand-safe creative accessible to everyone. Moreover, we take it one step further and also incorporate the platform’s ad specs, which means every creative is compatible to render on screen.

Frank: streamr.ai’s mission is to make every business, regardless of size, capable of showing up on the biggest screens with confidence.

Cassidy: Thank you both — it’s exciting to see innovation like this shaping the future of video advertising in Canada.

As healthcare marketers continue to lean into CTV, expectations around precision, privacy, and performance are rising. We spoke with Nicole Alfonso, VP of Media Partnerships at DeepIntent, about how CTV is evolving, and what it takes to drive meaningful outcomes in a regulated category.

The biggest shift is that healthcare marketers are approaching CTV with a performance mindset. Reach still matters, but pharma brands increasingly want addressable reach that can be justified, optimized in-flight, and learned from. It’s about transparency, brand-safe environments, and defensibility, because healthcare marketing is one of the most scrutinized categories in advertising. That’s why CTV continues to accelerate: it scales precision and accountability in a way linear TV can’t match.

Healthcare has always required precision, but today that precision has to be delivered with stronger privacy guardrails than ever. At DeepIntent, we enable audience strategies built for regulated healthcare advertising, helping brands reach relevant patient and provider audiences in scalable, compliant, and explainable ways aligned with modern privacy expectations.

In healthcare, targeting must connect brands with condition-relevant audiences, caregivers, or appropriate provider groups in a responsible way. As the ecosystem evolves, we’re seeing growing momentum toward cohort-based approaches and cleanroom-enabled workflows that support addressability while reducing dependency on any single identifier.

Healthcare decisions are high-consideration, emotional, and often made over time; CTV combines the storytelling power of television with the control of digital to support that journey. Compared to linear TV, it gives healthcare marketers more precision around who they reach, how frequently they reach them, and how they adapt messaging over time. And compared to many other digital environments, CTV delivers a premium, full-screen experience with stronger attention, which matters when the message needs to be clear, trusted, and compliant. Ultimately, CTV allows brands to move beyond broad demographics and toward strategies rooted in relevance.

Healthcare has a different definition of performance than most categories. It’s not just about going after clicks. Pharma marketers care about audience quality (AQ), verified patient reach, provider reach, script lift – such as new-to-brand prescriptions (NBRx) and total prescriptions (TRx) – and cost per verified patient (CPVP). Increasingly, they need near real-time visibility into those signals so they can understand and optimize performance while campaigns are live, not weeks after they end.

DeepIntent is focused on helping brands move toward real-time, outcome-oriented measurement that answers more strategic questions:

• Did the campaign reach the right audience?
• Did it drive meaningful downstream engagement?
• Can we connect exposure to real-world outcomes in a privacy-safe way, quickly enough to inform smarter decisions?   

Premium CTV supply matters for every advertiser, but for healthcare, it’s a non-negotiable. Pharma brands pay premium CPMs and, in return, need premium environments, real transparency, and reliable scale. Without that, they risk wasted impressions, inconsistent delivery, and running in environments that don’t meet the brand’s standards.

Scaled access to high-quality, transparent CTV supply improves performance by enabling:

1. Less waste, with each impression intended to drive measurable health outcomes.
2. Better frequency management for regulated messaging.
3. More defensible media through verified delivery.
4. Greater insights and flexibility to optimize campaigns in-flight.

When transparency and scale come together, healthcare marketers can drive more efficient reach and be more intentional with every ad dollar.

CTV still has real friction points, especially for healthcare marketers. Identity fragmentation across publishers and platforms can make it difficult to execute consistent targeting and measurement at scale. At the same time, privacy expectations continue to rise, and the ecosystem has to balance addressability with responsibility.

The opportunity is to keep building infrastructure that makes CTV buying more interoperable and more privacy-safe, including:

• Clearer verification standards.
• Identity solutions that don’t rely on over-collection.
• Cleanroom-enabled activation and measurement workflows.
• Supply paths that scale without sacrificing control.

Healthcare advertising depends on trust. The long-term winners will be the partners that make it easier for brands to drive outcomes without introducing privacy or compliance risk.

Outcomes-first planning will be the default. Healthcare marketers will expect CTV to prove impact through healthcare-relevant metrics like audience quality, verified reach, and Rx lift—not just delivery.

Privacy-safe audience strategies will also become non-negotiable. Cleanroom-enabled workflows and cohort-based approaches will expand as brands look to scale precision without increasing compliance risk.

Finally, supply transparency will evolve into a true performance lever, with brands prioritizing premium, verified environments and transacting through trusted partners like Magnite that make high-quality supply easier to buy, optimize, and trust.

This collaboration gives brands access to The New York Times’s premium mobile ad inventory through Magnite’s platform, enhancing addressability and performance

NEW YORK – February 11, 2026 – New York Times Advertising, the award-winning advertising team within The New York Times, and Magnite (NASDAQ: MGNI), the largest independent sell-side advertising company, today announced an expanded collaboration to make Magnite’s DV+ the preferred platform for private marketplace deals for The New York Times’s mobile in-app ad supply. The collaboration enables advertisers to connect with premium audiences across trusted in-app environments across The New York Times portfolio and achieve meaningful advertising campaign outcomes. 

According to EMARKETER, mobile in-app advertising is projected to grow 24% by 2027 as audiences spend more time in premium app environments and AI-powered search shifts publisher traffic to more intentional means of content discovery. Magnite continues to expand its in-app focus, working with premium mobile publishers to help buyers navigate the evolving in-app landscape and ensure campaigns run in safe, targetable, and measurable environments. This strategic collaboration enables marketers to meet highly engaged audiences where they are with direct access to The New York Times’s premium app ad supply across a wide range of consumer categories.

The New York Times is accelerating investment in its app environments to deliver a more immersive experience for global audiences. By introducing new features, like its video-forward ‘Watch’ tab and curated panels including a ‘Lifestyle’ panel, The Times has doubled its app audience over the last 2 years, reaching tens of millions of unique visitors weekly who represent its most loyal, premium subscriber base. This shift is powering new, deeply ingrained habits—particularly in vertical video—creating an ecosystem where engagement grows across brands. For marketers, The Times’s rare combination of massive audience scale and industry-leading performance has contributed to a growth in CTR of nearly 19% YoY.

“We’ve built a world-class New York Times app where our audience moves seamlessly from news to lifestyle content and beyond, and we want to ensure that our advertising strategy reflects this dedication to premium,” said Courtney Glaze, Vice President, Revenue Operations, at New York Times Advertising. “Magnite’s strong relationships with highly respected programmatic buyers and their trusted technology that respects the mobile app experience make them an ideal collaborator as we connect advertisers with our readers in meaningful ways.”

“The New York Times app offers the kind of premium, engaged environment that marketers are finding value in as the open web evolves due to the impacts of AI-driven search,” said Ashley Wheeler, Senior Vice President, DV+ Platform at Magnite. “Together, we’re offering buyers access to The Times’s in-app ad inventory with the control and addressability they need to seamlessly reach their audiences in the moments that matter most.”

About Magnite

We’re Magnite (NASDAQ: MGNI), the world’s largest independent sell-side advertising company. Publishers use our technology to monetize their content across all screens and formats including CTV, online video, display, and audio. The world’s leading agencies and brands trust our platform to access brand-safe, high-quality ad inventory and execute billions of advertising transactions each month. Anchored in bustling New York City, sunny Los Angeles, mile high Denver, historic London, colorful Singapore, and down under in Sydney, Magnite has offices across North America, EMEA, LATAM, and APAC.

Media Contact: 

Kar Yi Lim

[email protected]

Investor Contact: 

Nick Kormeluk 

[email protected]

With a coast-to-coast footprint and a uniquely engaged audience, Cineplex’s cinemas have long been a key out-of-home destination for brands looking to connect with Canadians in an immersive setting. Now, through a new collaboration with Magnite, Cineplex Media is making its premium cinema inventory available programmatically for the first time. We spoke with Kristie Painting, EVP & Managing Director at Cineplex Media, to discuss the move to bring automation and precision to a traditionally manual channel, opening the door for new buying strategies and a more dynamic use of the big screen.

For us, the goal is straightforward: to make the in-theatre ad experience easier to plan and purchase. Cinema has always offered an incredibly engaging environment for advertisers, but the buying process has traditionally been more manual than other channels. Programmatic access enables us to meet buyers where they already are, offering the flexibility and speed they expect. Bringing that automation and scale to our high-impact formats fits with buyer strategies to incorporate their media into omnichannel plans. Cinema has long been viewed as premium, but less accessible – programmatic changes that dynamic.

As marketers look for high-impact, brand-building environments, the big-screen experience stands out. Being able to activate it using the same tools they use elsewhere lowers the barrier and makes cinema more practical for a wider range of campaigns.

With Cineplex’s on-screen inventory now available programmatically, advertisers can activate Private Marketplace (PMP) or Programmatic Guaranteed (PG) deals, apply geographic and audience targeting, and optimize delivery using the same tools and workflows they rely on across digital channels. The experience is familiar, but the environment is uniquely immersive and brand safe. The benefit for advertisers is precision, flexibility, and ease of activation. Buyers can select films, genres, showtimes, and regions that align with their audience. It’s a level of customization that hasn’t existed in cinema before.

Magnite connects Cineplex’s inventory to major DSPs, agency marketplaces, and its ClearLine platform, allowing agencies to choose the workflow that best fits their teams. Our goal is to make access as flexible as possible. By working with Magnite, we’re meeting the needs of modern media planners and buyers with a solution that’s easy to activate, monitor, and report.

Cinema continues to attract highly engaged, entertainment-seeking audiences. According to Vividata, 62% of Canadians aged 14–60 attended a movie in the past year. We saw over 12 million theatre visits in Q3 alone. Unlike many digital environments, cinema delivers a shared, distraction-free experience where audiences are fully present, creating a level of attention that few channels can match.

From a programmatic planning standpoint, this combination of scale and attentiveness gives advertisers confidence in both reach and impact. Brands can activate around major tentpole moments or take an always-on approach during key seasons, engaging a large and diverse audience in an environment where their message truly lands.

We’re seeing strong interest from categories such as entertainment, retail, automotive, and technology, particularly for product launches, brand-building initiatives, and seasonal campaigns. Programmatic access also makes it easier for advertisers to start small, test performance, and scale investment over time.

Looking ahead, we expect continued growth in data-driven targeting by genre or audience segment, as well as regional and market-specific activations. The flexibility of PMP and PG buying supports both high-impact reach campaigns and more precision-led strategies, giving advertisers the ability to tailor cinema to a wide range of objectives.

This collaboration reflects a broader industry shift, where premium physical experiences are increasingly being activated and optimized through digital tools. We see it as a foundation for what cinema can become as programmatic capabilities continue to evolve. The intersection of real-world media and automation is still in its early stages, but it’s creating new opportunities for advertisers to reach audiences in environments that truly capture attention.

We’ll continue to build on this momentum by working with buyers, whether through deeper targeting capabilities, new transaction models, or enhanced planning and reporting insights. Our long-term goal is to make cinema one of the most accessible premium channels in Canada, while preserving the high-impact, big-screen experience that makes it so valuable for brands.

Madrid, Spain – 5th February 2026: Magnite (NASDAQ:MGNI), the largest independent sell-side advertising company, today announced the opening of its first office in Spain alongside the appointment of Gadea Rodriguez Fernandez as Commercial Director, Spain. The new Madrid office reinforces Magnite’s long-term commitment to Southern Europe and to supporting local clients with dedicated, in-market expertise.

In her new role, Gadea will focus on accelerating demand-side partnerships across Spain, working closely with leading media agencies and holding companies to drive programmatic growth across channels. She will report to Julie Selman, SVP Head of EMEA.

Julie Selman, SVP Head of EMEA, said: “Spain is a key growth market for Magnite as programmatic adoption accelerates across CTV, online video, and omnichannel formats. Gadea brings deep expertise of the local ecosystem alongside a strong track record of leadership, making her ideally placed to shape our next chapter. Her appointment, together with the opening of our Madrid office, indicates our ongoing commitment to supporting clients across the region.”

Gadea joins Magnite from PubMatic, where she most recently served as Director, Advertiser Solutions and built strategic relationships with top-tier brands and advertisers across the Spanish market. She brings a well-established industry network and consistent record of driving results for clients, with more than ten years of experience in media and advertising across senior roles in both global and regional organisations..

Gadea Rodriguez Fernandez, Commercial Director, Spain, comments: “I’ve long admired Magnite as a driving force in the Spanish market, and its leading technology offering presents a compelling opportunity to drive success for advertisers. I’m excited to join the company at such a pivotal moment to help take its impact in Spain to the next level as programmatic continues to evolve.”

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Madrid, 5 de febrero de 2026 – Magnite (NASDAQ: MGNI), la mayor empresa independiente de publicidad programática (sell-side advertising), ha anunciado hoy la apertura de su primera oficina en España, junto con el nombramiento de Gadea Rodríguez Fernández como Directora Comercial para el país. La nueva oficina en Madrid refuerza el compromiso a largo plazo de Magnite con el sur de Europa y su apuesta por ofrecer a los clientes locales un soporte cercano y especializado desde el propio mercado.

En su nuevo cargo, Gadea se centrará en acelerar las alianzas con la demanda (demand side) en España, trabajando estrechamente con las principales agencias de medios y grupos de comunicación para impulsar el crecimiento del negocio programático en todos los canales. Reportará directamente a Julie Selman, Vicepresidenta Senior y responsable de EMEA.

Julie Selman, Vicepresidenta Senior y responsable de EMEA, ha señalado «España es un mercado clave para el crecimiento de Magnite, a medida que la adopción de la publicidad programática se acelera en CTV, vídeo online y formatos omnicanal. Gadea aporta un profundo conocimiento del ecosistema local, junto con una sólida trayectoria de liderazgo, lo que la sitúa en una posición idónea para liderar esta nueva etapa. Su nombramiento, junto con la apertura de nuestra oficina en Madrid, refleja nuestro compromiso continuo con el apoyo a nuestros clientes en toda la región».

Gadea se incorpora a Magnite procedente de PubMatic, donde más recientemente ha ocupado el cargo de Directora de Advertiser Solutions y ha desarrollado relaciones estratégicas con marcas y anunciantes de primer nivel en el mercado español. Aporta una sólida red de contactos en el sector y una trayectoria consolidada de generación de resultados para los clientes, respaldada por más de diez años de experiencia en medios y publicidad, en puestos de responsabilidad tanto en organizaciones globales como regionales. 

Gadea Rodríguez Fernández, Directora Comercial en España, por su parte ha comentado: «Desde hace tiempo he admirado a Magnite como un actor clave del mercado español, y su sólida propuesta tecnológica representa una oportunidad muy atractiva para impulsar el éxito de los anunciantes. Me incorporo a la compañía en un momento especialmente relevante, con el objetivo de contribuir a llevar su impacto en España al siguiente nivel, a medida que la publicidad programática continúa evolucionando».

Agencies are increasingly looking for ways to help brands transition from traditional TV to streaming with confidence, precision, and measurable impact. To navigate this shift and unlock new growth opportunities for local advertisers, D2 Media partnered with Magnite to activate premium CTV at scale.

View the full case study below to see how D2 Media helped a national auto dealership network launch its first CTV campaign and drive real business outcomes – achieving year-over-year sales lift, a 99% video completion rate, and strong engagement from high-intent local audiences through targeted, programmatic CTV activation.

New integration gives MNTN advertisers access to premium live sports, breaking news, and on-demand streaming inventory through Magnite’s direct media owner relationships

NEW YORK – January 22, 2026 – MNTN (NYSE: MNTN), the technology platform that brings performance marketing to connected TV, announced a partnership with Magnite (NASDAQ: MGNI), the largest independent sell-side advertising company, that enables MNTN advertisers to reach audiences across live sports, breaking news, and other high-engagement programming for the first time.

With streaming surpassing linear TV viewership, advertisers and consumers alike want access to more premium, live content. MNTN advertisers – 97% of which have never advertised on TV before using MNTN – can now engage audiences as they watch live content from major publishers including Disney. In addition to in-stream video placements, the partnership with Magnite enables high impact ad formats native to streaming in content from select publishers, including home screen placements and pause ads.

“This collaboration brings performance-driven marketers into streaming at scale, creating meaningful new revenue opportunities for publishers,” said Mike Laband, Group SVP, US Revenue at Magnite. “Partnering with MNTN opens the door for a new class of performance-focused advertisers to show up in places they’ve never been before from live award shows to the biggest sporting events of the year.”

“Live sports and events are the most powerful moments on TV, and Magnite helps us make those moments perform for advertisers,” said Mark Douglas, CEO of MNTN. “Streaming enables real-time targeting and measurement, and MNTN opens access to premium inventory, driving real results for advertisers of all sizes and new demand for publishers.”

“Live streaming captures some of the most engaged audiences in media across sports and entertainment – and broad participation matters,” said Matt Barnes, SVP, Automated Sales at Disney Advertising. “Welcoming mid-market and small to medium advertisers to the space expands the marketplace, connects more brands with audiences, and supports a streaming ecosystem that is sustainable, dynamic, and widely accessible.”

This new integration builds on a growing partnership between MNTN and Magnite rooted in expanding access to high-value streaming environments and delivering stronger outcomes for advertisers and publishers. Over the past year, the companies have jointly developed new ways to make streaming TV more transparent, measurable, and effective, including an AI-driven contextual taxonomy that enhances metadata classification and improves targeting accuracy. 

Together, MNTN and Magnite are making the biggest moments on TV work for businesses of every size. 

About MNTN

MNTN (NYSE: MNTN) is the Hardest Working Software in Television™, bringing unrivaled performance and simplicity to Connected TV advertising. Our self-serve technology makes running TV ads as easy as search and social and helps brands drive measurable conversions, revenue, site visits, and more. MNTN was named one of Fast Company’s Most Innovative Companies and Next Big Things in Tech and was recently featured on the cover of INC’s Best in Business Issue. For more information, please visit https://mntn.com/.

About Magnite

We’re Magnite (NASDAQ: MGNI), the world’s largest independent sell-side advertising company. Publishers use our technology to monetize their content across all screens and formats including CTV, online video, display, and audio. The world’s leading agencies and brands trust our platform to access brand-safe, high-quality ad inventory and execute billions of advertising transactions each month. Anchored in bustling New York City, sunny Los Angeles, mile high Denver, historic London, colorful Singapore, and down under in Sydney, Magnite has offices across North America, EMEA, LATAM, and APAC.

Media Contact: 

Charlstie Veith 

[email protected]

Investor Contact: 

Nick Kormeluk 

[email protected]