Australians are embracing services with ads, narrowing the gap with traditional TV viewers.
Over the past few years, streaming services have seen tremendous growth, driven by the popularity of ad-supported content.
Streaming TV is the future of television in LATAM. Viewers have embraced the ability to watch streaming content anytime and across screens.
Streaming TV is watched by more viewers than any other form of television in the Nordics. This shift away from traditional TV shows no signs of slowing.
Ad-supported streaming is already watched by more viewers than traditional TV but the shift to streaming is far from over.