Our CTV in UK research surveyed over two thousand people, to identify the shift in peoples’ viewing habits across the region.
Our CTV in Italy research showed our respondents demonstrated an openness to advertising in this newer media environment.
2020 was a year like no other – and the nature of events saw an acceleration of pre-existing trends in the growth of CTV consumption in Germany.
Research identifies the shift in peoples’ viewing habits across France, and identifies CTV to be imperative for advertiser’s media buying strategies.
Magnite surveyed over 4,500 people nationally and found that CTV will be a critical component of political advertisers’ outreach strategies in 2020.