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Paving the way: Getting ready for more direct paths

Ashley Wheeler, VP of Seller Accounts at Magnite
 / August 17, 2022

Discover how using first party, seller-defined strategies prepares publishers for SPO that focuses on optimization and strategic partnerships.

Blog

How Warner Brothers Discovery is diving into ad supported streaming

Magnite Team
 / August 17, 2022

Hear how Warner Brothers Discovery are unlocking the power of ad supported streaming whilst ensuring a great omnichannel user experience

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Google’s cookie announcement: The date has changed, but the recipe hasn’t

Talia Comorau and Pete Danks
 / August 11, 2022

Despite Google’s latest delay we must continue to prepare for a largely ID-less future whilst maintaining a pragmatic approach

Blog

How Privacy-Enhancing Technologies and Clean Rooms Improve Attribution While Protecting Privacy

Andrei Lapets
 / August 10, 2022

Industry professionals are encountering much discussion about clean rooms and privacy-enhancing technologies (PETs) as potential paths forward in this arena. Here’s a closer look at both solutions and how they can help solve for identity in a fast-changing ecosystem.

Blog

How IBM Watson is tackling emerging ad opportunities

Magnite Team
 / August 9, 2022

Hear about how IBM Watson is helping publishers diversify revenues, using AI technology to improve ads and KPIs, and reducing biases in ads.

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