Staying on topic with contextual
/ May 23, 2023
Enriching bid requests across omnichannel inventory with contextual and behavioral signals is key to addressability now and in the future.
Enriching bid requests across omnichannel inventory with contextual and behavioral signals is key to addressability now and in the future.
In search for simplified media buying in a shifting landscape buyers are leveraging powerful data and efficient workflows to succeed.
A quick guide for sellers and buyers to evaluate privacy-safe identity solutions such as Universal IDs, clean rooms and SDAs.
At Magnite Connect Indonesia, hundreds of industry professionals gathered to hear experts on topics from reaching the omnichannel consumer, unlocking the value of data and leveraging OTT’s rising popularity in the post analogue switch-off world.
Jaden, account director, CTV sellers, EMEA, takes us through a typical day in her life.