How Sell-Side Frequency Capping Tools Help Curb Repeat Ads

Talia Comorau
 / July 27, 2022

By: Talia Comorau, Senior Director, Product Management at Magnite Ad delivery abides by the Goldilocks principle. Overexposure degrades the user experience and wastes ad budgets. But underexposure fails to achieve brand objectives. Marketers need to find a sweet spot that’s “just right.”  Ad serving tools such as frequency capping are vital in driving campaign outcomes. … Continued