Are Upfronts on Their Way Out?

In this Magnite Minute, Mark Douglas, President and CEO at Steelhouse talks about why he believes the upfronts are becoming a less integral part of TV buying and selling.

The rise of programmatic advertising has given networks and buyers more flexibility to sell and buy spots. In a world where consumers can watch video on demand, Mark believes advertising on that content can also be done effectively in an on demand fashion.