Audience Behavior in a Multiscreen World
January 29, 2021 | 1 min read
In this Magnite Minute, Bari Bucci, Senior Director of Trading & Strategic Partnerships at Ampersand, discusses the importance of understanding your audience to effectively target and measure advertising campaigns.
Brands can make their multi-screen campaigns more effective by adapting their messaging by audience segment. By reaching the same audience on multiple devices with intentional frequency and messaging, advertisers can increase their impact.