Bringing Targeting and Scale to Political CTV Ads
October 2, 2020 | 1 min read
In this Magnite Minute, Dan Fairclough, Senior Director of Agency & Brand Relations at Magnite, discusses how political advertisers are reaching persuadable voters through CTV.
Due to the unique challenges of this election year, Magnite is helping political advertisers shift the spend they would have used on in-person touchpoints to video. By working closely with premium CTV publishers and political advertisers to understand their campaign goals, Magnite layers in data to ensure these buys are reaching the right audiences through scaled buys.