CTV Is the Place to Be for Premium, Results-Driven DTC Brands

Dan Fairclough

September 29, 2020 | 1 min read

In this Magnite Minute, Dan Fairclough, Senior Director of Agency & Brand Relations at Magnite, explains why CTV advertising is a better value for DTC brands than inexpensive social media advertising.

By reaching consumers through professionally-produced CTV content, a brand’s message resonates much more than if they were scrolling through their social media feed.

CTV is an essential place for DTC brands to be as more consumers tune in to streaming video content. DTC brands should integrate CTV into their omnichannel marketing strategy so that they can reach potential customers on every screen and refine their messaging based on when and where they are engaging with those audiences.

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