How Magnite’s Platform Helps to Ensure a Great CTV Viewer Experience
October 16, 2020 | 1 min read
In this Magnite Minute, Chris Signore, Vice President of Publisher Partnerships at Magnite, emphasizes the importance of maintaining a high-quality viewer experience when it comes to ad-supported CTV.
Magnite’s platform helps publishers efficiently manage ad creative before it runs alongside their premium content from audio normalization to frequency capping to prevent repetitive ads. In a crowded streaming space in which audiences will not settle for anything less than a great viewing experience, publishers need to ensure that monetization does not get in the way of building audience loyalty.