Streaming TV and Programmatic Converge to Make Advanced Ad Experiences Possible

Magnite Team

June 22, 2021 | 1 min read

In this Magnite Minute, Rob Aksman, President & Founder of Brightline, walks us through a brief history of the origins of TV – from the cable box to now – and how streaming TV and programmatic have come together to bring truly scalable and advertising experiences to reality.

TV has always been the most powerful ad medium out there for driving awareness at scale with mass reach. For decades brands have been looking for ways of improving the ad experience to make it more interactive, dynamic and personalized for the viewer. With today’s technology and the rise of streaming, the TV experience is significantly more advanced than it’s ever been, and brands are able to execute at scale with programmatic.

Tags: Brightline, CTV

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