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Audience Behavior in a Multiscreen World

Magnite Team

January 29, 2021 | 1 min read

In this Magnite Minute, Bari Bucci, Senior Director of Trading & Strategic Partnerships at Ampersand, discusses the importance of understanding your audience to effectively target and measure advertising campaigns.

Brands can make their multi-screen campaigns more effective by adapting their messaging by audience segment. By reaching the same audience on multiple devices with intentional frequency and messaging, advertisers can increase their impact.

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