swiss army knife

Why CTV Is A Swiss Army Knife for Marketers

Magnite Team

February 19, 2021 | 1 min read

In this Magnite Minute, Beau Ordemann, Head of Advanced TV Sales and Strategy at Verizon Media explains why CTV is a great fit for all marketers whether they’re looking for broad reach, precision targeting or performance.

CTV also provides an added dimension of granular household targeting and plays nicely with other digital channels like display, video and native. From their buy-side vantage point, Verizon Media sees advertisers leverage CTV as part of their omnichannel strategies. In many cases, CTV is driving a lift in conversions when combined with other formats.

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