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How Mirriad is changing the game with in-content advertising

Magnite Team

September 7, 2022 | 1 min read

In a conversation with Stephan Beringer, chief executive officer at Mirriad, he tells us how Mirriad’s platform digitally inserts brands into content in post-production. We talk about how in-content advertising can optimize impact and reach by positioning the brand to reach audiences when they’re most engaged. Beringer also shared his prediction for the future of Mirriad’s in-content advertising platform — including whether it will be transacted programmatically.

Tags: Programmatic

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