How Publicis Aims to Improve Multicultural Marketing with its Verified Process
In this Magnite Minute, Jennifer Garcia, Senior Vice President of Data Science & Research at Publicis Media, talks about the flaws in the algorithms within the advertising industry as it relates to multicultural marketing. The industry lacks a gold standard when it comes to assessing where we need to be but there is room for improvement.
Jennifer discusses the verified process that Publicis has taken to evaluate the data and technology partners that they work with regards to reaching multicultural audiences. Together, Publicis and its partners work together to build a roadmap to improve their methods of reaching diverse audiences and ultimately help advertisers do so in a more informed way.