Leveraging Dynamic Ad Solutions
In this Magnite Minute, Rob Aksman, President & Founder of Brightline, discusses how advertisers can leverage dynamic ads in a multiscreen environment, and the results they’ve seen from doing so.
As streaming evolves and technology becomes more advanced, there is a greater degree of flexibility in the different types of interactive and dynamic ad units available to advertisers. The beauty of interactive CTV is that it allows brands to tailor their ad experiences according to the objectives of a campaign, and seamlessly move audiences through the marketing funnel. Advertisers in a wide variety of industries will find that interactive CTV works hard for brands and has the ability to fulfill a diverse set of KPIs.