Over time, all TV content will be IP delivered, blurring the line between what we know now as traditional linear and what is streaming.
Privacy-first, collaborative solutions will be the future of identity and addressability on the open internet.
It is important to understand your audience to effectively target and measure advertising campaigns.
While there are still challenges to work out with regards to measurement between linear TV and streaming TV, holistic measurement can be done.
Magnite caps off its merger by rebranding its two programmatic product offerings.