Buyer transparency in the programmatic advertising industry is no longer just a good idea: It’s now formally embodied and ready for adoption in a pair of specifications published by the IAB Tech Lab today.
Rob Aksman, President & Founder of Brightline, talks about how TV, once a branding tool, has emerged as a way to drive performance for marketers.
Learn how advertisers can leverage dynamic ads in a multiscreen environment, and the results they’ve seen from doing so.
Understand how streaming TV and programmatic have come together to bring truly scalable and advertising experiences to reality.
Magnite has released several major Demand Manager innovations that radically change the impact a wrapper management solution can have on maximizing publisher revenue.