Read about the four benefits that programmatic brings to CTV and why programmatic has become a more integral part of CTV buying strategy.
Missed this year’s AdWeek Europe? Tim Rudder, reflects on some key themes such as identity, the omnichannel challenge, the continued rise of CTV, and distils the content into some critical recommendations for media buyers for the year ahead.
While the future of identity is cookie-less, independent adtech isn’t going anywhere.
Budgets are following eyeballs as younger, coveted audiences flock to CTV
Here’s what’s true about Prebid ID Providers, what’s not true, and what you need to know to benefit from them.