CTV market is moving to first-price auctions. Here’s what buyers should know.
Magnite will be the largest independent CTV and video advertising platform while still serving our clients’ non-CTV needs across all formats.
Over time, all TV content will be IP delivered, blurring the line between what we know now as traditional linear and what is streaming.
Privacy-first, collaborative solutions will be the future of identity and addressability on the open internet.
It is important to understand your audience to effectively target and measure advertising campaigns.