There has been a dramatic shift towards selling CTV programmatically and the efficiency that publishers gain by doing so.
Magnite is undertaking several initiatives to ensure that our evolving employee base is truly representative of our broader community.
To better support this goal, we’ve recently formed the Marketplace Activation team which spearheads premium marketplace initiatives across our buyer and seller teams.
Our content standards have long rested on the following principle: we do not allow “extreme” content across any of our products.
Brands need to shift dollars traditionally allocated to traditional TV over to CTV.