Success with SPO involves making choices – important decisions such as which exchanges to keep and which to cut.
SPO enables marketers to consolidate their budgets on the paths that maximize their buying power
Purchasing inventory from dozens of Exchanges no longer makes sense in today’s programmatic environment.
Our goal is to empower publishers everywhere with this kind of technology, and we want to do it as quickly and effectively as possible.
It’s hardly revolutionary to predict the end of the third-party cookie. Digital advertising’s fundamental currency for the last ten years is under increasing strain.