Verizon Media sees advertisers leverage CTV as part of their omnichannel strategies. CTV is driving a lift in conversions when combined with other formats.
Demand Manager helps publishers achieve scale without sacrificing control, and thrive alongside the walled gardens.
CTV market is moving to first-price auctions. Here’s what buyers should know.
Magnite will be the largest independent CTV and video advertising platform while still serving our clients’ non-CTV needs across all formats.
Over time, all TV content will be IP delivered, blurring the line between what we know now as traditional linear and what is streaming.