Adam Lowy
1 min read

The CTV Opportunity Is Too Big for Advertisers to Ignore

In this Magnite Minute, Adam Lowy, Head of North America Demand Sales and Strategy at Magnite, explores why all eyes are on CTV this year.

With sizable viewership growth as consumers continue cutting the cord in favor of ad-supported streaming, advertisers are turning their attention to CTV. CTV gives buyers the ability to target one to one more effectively, something they haven’t been able to do on traditional TV. The digital nature of CTV also provides immediate data return and the ability to monitor and better optimize campaigns in real time.