Top questions to ask when exploring identity solutions
As our industry continues to prepare for the deprecation of the third-party cookie, further signal loss, and the ever-evolving privacy and regulatory landscape, it’s important for all parties in the programmatic ecosystem to understand and evaluate forward-looking options for targeting and addressability.
This checklist of questions aims to guide buyers and sellers in their exploration of identity solutions focused in consumer privacy, specifically evaluating the three major pillars of Universal IDs, Clean Rooms and associated technologies, and Seller-Defined Audiences. Identity in the future will almost certainly require a portfolio approach, where the efficacy or importance of each of these categories of services will likely vary based on your role. Download the checklist below to get started.
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