Direct Connect Increases Performance for Havas’ Meaningful Marketplaces

Magnite Team

December 20, 2021 | 1 min read

Magnite joined forces with Havas Media by providing the solution to power a “Meaningful Marketplace” client campaign. “Meaningful Marketplaces” are part of a new strategy designed to create channels for informed and ethical media investing. 

In this case study, the client needed to drive TV product sales whilst promoting their nature documentary series. They were able to do this by utilizing Magnite’s ‘Direct Connect’ marketplace product, which enabled them to test against their pre-existing deal library.

Download the case study below to discover how Magnite surpassed the client’s main KPI of Cost Per Sale by more than 50%

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