Optimizing Prebid Wrappers with Magnite’s Demand Manager

Magnite Team

May 9, 2024 | 1 min read

In an ever-evolving media landscape, it’s important for publishers to A/B test their Prebid configurations in order to maximize their yields. While manual testing can create complexities in implementation and measurement, more automated A/B testing allows publishers to seamlessly create and test multiple Prebid wrapper configurations without altering page code.

Download the case study to discover how Adasta Media – a leading digital sales house for publishers in Italy – leveraged Magnite’s Demand Manager A/B testing to negate the complexities of manual testing and increase revenue.

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