Leading the Shift in Streaming: How Cake.Shop Scales Smarter with ClearLine

As streaming video continues to grow, so does the complexity of buying it. Independent media consultancy Cake.Shop set out to change that by delivering more efficient programmatic video buying to the agencies they support.

To move quickly, they selected Magnite ClearLine, a direct-buying solution that connects buyers to the largest independent source of premium video supply from top-tier local and global broadcasters.

With fewer intermediaries, log-level data for transparency, and real-time analytics, Cake.Shop streamlined execution, improved performance, and reduced tech fees by 25%.

Today, ClearLine is central to Cake.Shop’s video strategy. They run their own campaigns, onboard new clients, and advise other agencies on the most efficient way to activate video through a single solution.

Download the case study to see how Cake.Shop streamlined video buying, cut costs, and improved performance with Magnite ClearLine.