CTV drives continued growth for OMD UK
June 21, 2021 | 1 min read
OMD UK partnered with Magnite to utilise our CTV supply to deliver a campaign for a global fast-food brand. The aim of the campaign was to reach the brand’s target audience through a premium, large screen TV advertising experience whilst enjoying the flexibility, transparency and control of programmatic buying.
Magnite was selected as one of eight CTV suppliers for an initial test on OMD UK’s CTV strategy. By the end of the campaign, the brand bid most on Magnite out of the other suppliers and served the lion’s share of impressions on Magnite, as we continuously exceeded performance goals.
Read our case study to find out more about the impressive results delivered, including our competitive CPM rate, at 46% lower when compared to competitors’.