Magnite worked with Seven to Bring Programmatic Buying to the Olympics
December 8, 2021 | 1 min read
With sports fans watching every minute of the games across more than 40 digital channels, the games’ digital streaming audience was three times larger than Seven West Media forecasted, with viewership dramatically fueled by Australia’s COVID-19 lockdown.
As Seven’s exclusive live-events SSP, Magnite responded quickly to help Seven monetize audience spikes, connecting the publisher to all of the programmatic demand in the market.
By making their inventory available to purchase programmatically, the broadcaster was able to provide media buyers with the flexibility to trade on their own terms and target audiences at scale in gold-medal moments.
- 2,500+ programmatic advertisers
- Delivered higher average CPMs than from direct-sold campaigns