Nestlé LACTOGROW Grows Purchase Behaviour with Programmatic OTT
December 1, 2022 | 1 min read
Nestlé LACTOGROW Indonesia wanted to reach mums aged 25 – 35 online and tap on the video streaming growth opportunity. With added interactivity and strategic inventory curation delivered through programmatic activation to reach intended audiences, Magnite exceeded campaign objectives across top-to-bottom-of-funnel metrics.
Download the case study to discover how Magnite successfully drove great results, including a 91% increase in purchase behaviour.