CTV is the Drink of Choice
HEINEKEN UK selected Magnite to run a two month-long campaign based on the strength of the platform’s combined online video and CTV supply, to promote the launch of their new sustainable cider brand, Inch’s.
HEINEKEN UK wanted a provider with the technical capabilities to accurately measure the incremental reach of their digital strategy against similar linear activations, along with being able to track the brand awareness they generated from their cross-channel activation.
Download the case study below to discover how Magnite increased brand awareness by 55% and drove incremental reach via CTV.