Magnite helps TVNZ transact 70% of advertising revenue programmatically

TVNZ engaged Magnite as their exclusive SSP for all programmatic video deals. With Magnite’s help, the business evolved its technology and scaled domestic and international demand across its on-demand and live content – helping them boost programmatic revenue, while still delivering a premium user experience for their audiences.

Key milestones:

• Delivered an enhanced user experience to their audiences
• Unified business intelligence insights across direct and programmatic demand
• Scaled live content revenue stream

Learn about how TVNZ became a programmatic-first publisher.