SLING TV puts Magnite’s Live Stream Acceleration Into Play
/ March 11, 2022
By leveraging LSA for live sports over a five week period, SLING saw a 47% lift in ad conversions.
By leveraging LSA for live sports over a five week period, SLING saw a 47% lift in ad conversions.
Magnite joined forces with Havas Media by providing the solution to power a “Meaningful Marketplace” client campaign.
As the publisher’s exclusive live-events SSP, Magnite helped the publisher monetize audience spikes and connect them to all of the programmatic demand in the market.
Learn out more about the journey of New Zealand’s biggest publisher from IO to programmatic using Magnite’s CTV platform.
OMD UK partnered with Magnite to utilise our CTV supply to deliver a campaign for a global fast-food brand.