Streaming TV’s New Era in the EU5
/ March 20, 2023
Ad-supported streaming is already watched by more viewers than traditional TV but the shift to streaming is far from over.
Why advertisers need to optimize their supply paths to prepare for 2023 and beyond
/ March 14, 2023
Facing new challenges, supply path optimization with more supply side collaboration is key for buyers to unlock quality, efficiency, and convenience.
Q+A: How Havas Media Group’s Meaningful Marketplace Cleaned Up the Supply Chain Pipeline
/ March 13, 2023
Magnite spoke with Tom Grant, SVP, Group Director, Investment Operations at Havas Media Group, about how the Meaningful Marketplace ensures transparency in a programmatic ecosystem and how Magnite’s ExpressLane helps it get there.
Guiding buyers: Through audience addressability…and beyond
/ March 7, 2023
Discover how media buyers can adapt to audience addressability changes via new & existing ways to reach audiences efficiently and effectively.
