Case Studies Archive

Simplifying the Programmatic Pipeline: Magnite Introduces New CTV DSP Integrations with The Trade Desk and Yahoo

Magnite Team

/ September 21, 2023

Magnite is excited to offer integrations for CTV via Magnite’s CTV ad server, SpringServe, with The Trade Desk’s OpenPath and Yahoo’s Backstage, giving DSPs and platform clients seamless access.

Press

Magnite Research Finds Ad-Supported Streaming Is Gaining Momentum in New Zealand

Magnite Team

/ September 20, 2023

Magnite released its latest research study, “Streaming TV’s New Era: How Ads Are Powering Streaming’s Future in New Zealand.” The study finds that ad-supported streaming is gaining momentum in New Zealand and 65% of TV viewers tune in to ad-supported streaming services.

Blog

Guiding buyers: Through the omnichannel media selection box

Matt Schmidt, VP Demand Strategy at Magnite

/ September 19, 2023

An insight into how buyers can navigate a fragmented media ecosystem with efficient and effective omnichannel media buying strategies.

Events

Mediatel Future TV Advertising Global

December 5-6, 2023 | King's Place, London

Events

Beet TV London Retreat

December 4, 2023 | London, England