GoPay successfully achieves high CTR with added interactivity on OTT
GoPay is Gojek Indonesia’s financial service and the most used e-wallet in Indonesia. The brand wanted to launch a promotion giving users a 90% cashback after topping up gaming account using GoPay. These platforms include Mobile Legends: Bang Bang, PUBG Mobile, League of Legends: Wild Rift, Genshin Impact, Gardenscapes, Free Fire and Viu subscriptions.
Magnite launched an a campaign across major premium OTT channels with an added value of an interactive branded border end card by Magnite Studio to drive higher click through rate.
17 Dec - 3 Jan 21
Instream Branded Border End Card
Magnite successfully delivered beyond target Viewability, CVR and industry average rates.
95% Viewability vs 80% KPI
84% Completion Rate
7.7X CTR (1.77%)