GoPay successfully achieves high CTR with added interactivity on OTT

GoPay is Gojek Indonesia’s financial service and the most used e-wallet in Indonesia. The brand wanted to launch a promotion giving users a 90% cashback after topping up gaming account using GoPay. These platforms include Mobile Legends: Bang Bang, PUBG Mobile, League of Legends: Wild Rift, Genshin Impact, Gardenscapes, Free Fire and Viu subscriptions.

The Solution

Magnite launched an a campaign across major premium OTT channels with an added value of an interactive branded border end card by Magnite Studio to drive higher click through rate.

  • Indonesia
  • 17 Dec - 3 Jan 21
  • Instream Branded Border End Card

The Results

Magnite successfully delivered beyond target Viewability, CVR and industry average rates.

  • 95% Viewability vs 80% KPI
  • 84% Completion Rate
  • 7.7X CTR (1.77%)
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