Grab Food achieves 9X CTR with interactive ad formats

Grab Food Indonesia launched the Semua Bisa BM campaign across 11 cities including Jakarta, Bandung, Surabaya, Yogyakarta to promote a range of menus offered with an attractive discount of up to 50%. With the goal of driving sales, Grab wanted to advertise across OTT and online video platforms with interactive ad formats that will take viewers to the discount landing page.

PREMIUM OTT

PREMIUM VIDEO & APP

The Solution

SpotX utilised SpotX Showcase to customise a creative video content solution – utilizing interactive video ads within OTT and online video platforms to drive landing page click through rate.

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The Campaign

The campaign launched with an 8 sec instream ad with a branded border end card value add by SpotX Showcase. It ran on major premium OTT publishers Viu, iflix, iWant, Rakuten Viki, iQiyi, Philippine’s leading news site ABS-CBN and messaging app Viber.

  • Philippines29
  • Oct - 25 Nov
  • 8 seconds instream ad

The Results

With the addition of an interactive branded border end card, SpotX successfully delivered a click through rate 5 times above industry average (IAB 0.23%) and non interactive ad formats, with high performing viewability and video completion rates.

  • 93% CVR
  • 94% Viewability
  • 1.26% CTR
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