Nestea successfully leverages power of OTT beyond UGC

Nestea Philippines, a popular iced tea brand by Nestle, wanted to drive awareness to their iced lemon tea beverage with less sugar to a broad audience aged 18 - 34. Together with their agency Openmind, they went beyond UGC platforms and tapped on the potential of OTT to increase incremental reach in a competitive bottled beverage industry

The Solution

Magnite launched a premium OTT publisher campaign across Viu, iflix and iWant, fully delivered on mobile apps, where audiences are most engaged

  • Philippines
  • 11 Nov - 3 Dec 2020
  • Instream OTT Ad

The Results

Magnite achieved more than 80% Viewability and Completion rate, above client’s KPI with a CTR 0.25 times above industry average

  • 96% Viewability
  • 94% Completion rate
  • 1.09 CTR