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Nestea successfully leverages power of OTT beyond UGC
Nestea Philippines, a popular iced tea brand by Nestle, wanted to drive awareness to their iced lemon tea beverage with less sugar to a broad audience aged 18 - 34. Together with their agency Openmind, they went beyond UGC platforms and tapped on the potential of OTT to increase incremental reach in a competitive bottled beverage industry
The Solution
Magnite launched a premium OTT publisher campaign across Viu, iflix and iWant, fully delivered on mobile apps, where audiences are most engaged
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Philippines
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11 Nov - 3 Dec 2020
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Instream OTT Ad
The Results
Magnite achieved more than 80% Viewability and Completion rate, above client’s KPI with a CTR 0.25 times above industry average
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96% Viewability
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94% Completion rate
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1.09 CTR
