In this Magnite Minute, Amber Bracegirdle, Chief Brand Officer and Co-Founder of Mediavine speaks about how the company has used advertising to create positive change and shares advice for others in the ad space who are looking to undertake similar efforts.

Learn how advertisers can leverage dynamic ads in a multiscreen environment, and the results they’ve seen from doing so.

Understand how streaming TV and programmatic have come together to bring truly scalable and advertising experiences to reality.

Rakuten Advertising will leverage the Magnite CTV platform across Europe to broaden advertiser and agency access to inventory on Rakuten TV AVOD service.

Mumbai – June 4, 2026 – Magnite (NASDAQ:MGNI) and its affiliates, together the largest independent sell-side advertising company, announced an expanded partnership with JioHotstar, India’s biggest premium entertainment destination. As part of the collaboration, JioHotstar is leveraging Magnite’s SpringServe to power advanced mediation across JioHotstar’s live streaming, sports, and entertainment portfolio.  JioHotstar is tapping into […]

Mark Douglas, President and CEO at Steelhouse talks about why he believes the upfronts are becoming a less integral part of TV buying and selling.

Data-informed addressability through CTV allows advertisers to cherry pick which audiences they want to get in front of.

Verizon Media sees advertisers leverage CTV as part of their omnichannel strategies. CTV is driving a lift in conversions when combined with other formats.

While there are still challenges to work out with regards to measurement between linear TV and streaming TV, holistic measurement can be done.

Over time, all TV content will be IP delivered, blurring the line between what we know now as traditional linear and what is streaming.