A better identity model will be achieved when the consumer is at the core of everything companies build.

Magnite joined the TV Data Initiative to explore the use of data across the advanced TV ecosystem while respecting and protecting consumer data and privacy.

New collaboration allows advertising partners to expand off-platform reach and reach consumers in a more targeted, brand-safe way Seattle, USA – April 16, 2026 — Expedia Group Advertising announced today a major expansion of its off-platform and curated ad offering through a new partnership with Magnite, the largest independent sell-side advertising company. Magnite’s expansive off-platform […]

New integration gives MNTN advertisers access to premium live sports, breaking news, and on-demand streaming inventory through Magnite’s direct media owner relationships NEW YORK – January 22, 2026 – MNTN (NYSE: MNTN), the technology platform that brings performance marketing to connected TV, announced a partnership with Magnite (NASDAQ: MGNI), the largest independent sell-side advertising company, […]

More and more marketers are activating their upfronts buys programmatically.

Marketers buying addressable live linear TV alongside CTV, targeting the same strategic audience and putting controls in place to avoid duplication.

NEW YORK – May 14, 2025 – Redfin (NASDAQ: RDFN), the technology-powered real estate brokerage, has selected Magnite (NASDAQ: MGNI), the largest independent sell-side advertising company, as its preferred SSP to power data-driven deals. Leveraging Magnite’s programmatic technology, Redfin can connect advertisers with exclusive real estate audiences at key moments in their home-buying journey. Redfin […]

New York – April 16, 2025 – Magnite (NASDAQ: MGNI), the largest independent sell-side advertising company, today announced an agreement with Western Union to support growth of the financial services company’s new Media Network business. In doing so, Magnite will provide Western Union with technology to buy media as an advertiser and monetize its owned […]

It is important to understand your audience to effectively target and measure advertising campaigns.

Maikel O’Hanlon, SVP of Performance Media and Innovation at Horizon Media, talks about the various benefits of accessing CTV inventory programmatically.