Magnite’s hybrid infrastructure approach combines on-prem with strategic cloud capabilities to support performance, flexibility, and long-term growth for publishers and buyers alike.

Some of the common metrics used by brand advertisers include cost per completed view, number of households reached and impressions served.

Magnite developed the first performance marketing marketplace to help these brands access CTV inventory at scale.

LONDON – February 16, 2023 – SpringServe, the leading independent TV ad serving platform now part of Magn […]

Magnite (NASDAQ: MGNI), the world’s largest independent sell-side advertising company, and SpringServe, the leading independent ad serving platform now part of Magnite, today announced that Visoon will complement their existing ad tech stack with Magnite and SpringServe to enable more efficient transactions across CTV and Big-Screen video.

Supply path optimization (SPO) pushes buyers towards seller inventory that is labeled as “direct,” meeting IAB […]

Magnite partnered with StackAdapt to amplify the brand presence of a leading HR software provider. The campaig […]

Verizon Media sees advertisers leverage CTV as part of their omnichannel strategies. CTV is driving a lift in conversions when combined with other formats.

Here are five key takeaways from the series to help agencies and advertisers maximise the potential of live sports streaming and elevate their media campaign performance.

Magnite’s SpringServe ad server and Streaming SSP to manage direct and programmatic monetization of DGO stream […]