Expanded Partnership Extends Automated Advertising Capability Across Spectrum’s Linear and Streaming TV Invent […]

Download the case study to discover how by leveraging Magnite’s ClearLine technology DIRECTV Advertising increased yield potential by sharing content object signals to power more transparent, scalable and efficient CTV programmatic buying for Camelot.

October 4, 2021 – Mirriad, the leading in-content advertising company, today announced it is working with […]

Atmosphere Will Leverage SpringServe’s Ad Serving Technology to Deliver High Quality Video Ad Experiences in P […]

We caught up with Katya Shkolnik, head of partnerships at Future Today, to chat about how Future Today’s userb […]

NEW YORK – March 10, 2023 – SpringServe, the leading independent ad serving platform now part of Magnite (NASD […]

The majority of ad-supported viewers trust ads on TV and streaming services, and more than half remember ads most within those environments

日本におけるライブストリーミングの現状と、日本のライブリニアOTTのポテンシャルを最大化する際のチャンスや課題について、株式会社CARTA COMMUNICATIONSブロードキャスティング・ディビジョン,マネージャーの國分 寿隆氏、Premium Viewセールスマネージャー板井 秀代志氏と対談いたしました。ライブストリーミング配信向けの適切なインフラストラクチャ整備、オーディエンスデータを効果的に使用し広告効果を促進することの重要性を中心に議論いたしました。

Hiroki Yoshida, CEO at PORTO Inc., shares how PORTO DSP brings greater brand value across live streaming inventory in Japan, from delivering relevant content to users to measuring effectiveness.

In a conversation with Narimi Horiuchi, Digital Ad Sales Manager at Sapporo Beer, we discussed the value and role of live-streaming for brands, including the importance of targeting, timing and creativity in driving ROI and opportunities to maximize advertising in Japan’s live streaming space.