Chief Product Officer
Adam Soroca is Magnite’s Chief Product Officer, responsible for the company’s strategic product direction, product roadmap and go-to-market initiatives. Before taking on the newly created role in July 2021 following the acquisition of SpotX, Adam led the global revenue and go-to-market strategy for Magnite’s buy-side business serving brands, agencies and buying platforms.
Adam served as Co-Founder Chief Executive Officer and Director of nToggle, acquired by Rubicon Project in 2017. He founded nToggle to help buyers and sellers trade with greater efficiency and transparency as the programmatic era comes of age. The core nToggle technology is now deeply integrated into the Magnite platform. Adam is both a digital advertising entrepreneur and inventor, holding over 90 awarded patents spanning mobile advertising and search techniques.
Adam was Chief Product Officer at Millennial Media (via acquisition of Jumptap), where he oversaw the global product and operations teams. As Chief Product Officer and a founding leadership team member at Jumptap, he helped build it into the leading mobile programmatic and audience platform. He pioneered bringing both audience data (DMP) and programmatic capabilities (DSP) to the mobile industry. Prior to Jumptap, he served as General Manager of Search Services for Lycos, Inc., which included overseeing Lycos Search and HotBot, the award-winning, leading search engines in the Lycos Network. Adam’s other experience includes Group Product Manager for Lycos InSite™, running three business units for internet retailer MotherNature.com and managing business development for Cybersmith.
Adam graduated with cum laude honors from Middlebury College and lives in Cambridge, MA with his wife Karen, and daughters Sarah and Julia.