Last Updated: August 27, 2021

This Cookie Statement explains how Magnite and its affiliates (collectively “Magnite”, “we“, “us“, and “ours“) use cookies and similar technologies in the operation of its advertising technology platforms (collectively, the “Platform“).  It explains what these technologies are and why we use them, as well as your rights to control our use of them.

What are cookies?

Cookies are small data files that are placed on your device when you visit a publisher client’s website that uses our technology. They allow us to collect information (like your IP address or other device identifiers) from your device.

What other similar technologies do we use?

Cookies are not the only way to recognize or track end users.  We may use other similar technologies, including:

  • “Tags and Pixels”: These are blocks of code that we and our customers may use to track your navigation of websites or apps using our technology, and your browsing behavior. We use these to synchronize information that we have collected with information independently collected by our customers and other third party advertising platforms and advertisers that are interested in providing you with ads.
  • “SDKs” or “Software Development Kits”: These are blocks of code similar to tags and pixels that are embedded into an app that allow us to track certain information relating to your use of apps using our technology.
  • Mobile device identifiers:  We also use standard device identifiers, for example the “IDFA” advertising identifier used on Apple’s iOS devices and the “Google Advertising ID” advertising identifier used on Android devices, to track your use of mobile apps.

What cookies or other similar technologies are set by us and third parties through our Platform?

We use a variety of cookies in connection with the Platform for several reasons. Some cookies are required for technical reasons in order for our Platform to operate. Other cookies enable us to track and target the interests of end users (“end users” or “you”) of our publisher client websites that use our technology on those websites.  We may also use cookies for advertising, analytics or other purposes.

Third parties may also set cookies on your device to serve advertising through our Platform, or for analytics or other purposes. These companies may use information about your visits to websites using our technology in order to provide relevant advertisements about goods and services that you may be interested in. They may also employ technology that is used to measure the effectiveness of advertisements. The information collected through this process does not enable us or them to identify your name, contact details or other directly identifying details unless you choose to provide those details.

Please see below for the details of the types of cookies set by us and third parties using our Platform. In some countries, your consent is required before websites can use our advertising technologies and set our cookies.  Where that is the case, we will not set cookies if the website operator informs us that you have not consented.

Types of cookies  Who sets these cookies

Essential website cookies: These cookies are strictly necessary to provide you with services available through our Platform, including your cookie choices.  
Magnite Third party fraud prevention and detection providers:
Human (f/k/a White Ops)
Moat (Oracle)
Pixalate

Analytics and customization cookies: These cookies collect information that is used either in aggregate form to help us understand how our Platform is being used and to provide us with key analytics.  
Magnite Third party measurement and attribution providers:
Comscore
TVSquared
Nielsen

Advertising cookies: These cookies are used to make advertising messages more relevant to you. They perform functions like preventing the same ad from continuously reappearing, ensuring that ads are properly displayed for advertisers, and in some cases selecting advertisements that are based on your interests.
Magnite Third party advertising platforms

How can I control cookies?

You have the right to decide whether to accept or reject cookies.  You can exercise your cookie preferences by following the opt-out instructions below.

Your Opt-Out Choices

If you do not want information about the websites you visit to be used to deliver targeted advertising to you, you may opt out by using the opt-out tools on our website at https://www.magnite.com/legal/consumer-online-profile-opt-out/. This is the case even if you have previously consented to the use of our advertising cookies.

You can also refuse or accept cookies from the Platform at any time by activating settings on your browser.  Information about the procedure to follow in order to enable or disable cookies can be found on your Internet browser provider’s website via your help screen.  You may wish to refer to https://www.youronlinechoices.com/ for information on commonly used browsers.  Please be aware that if cookies are disabled, some website features may not operate as intended.

Please note that opt outs operate by placing a cookie on your device that is unique to the browser and device you use to opt out. They may not function properly if you have configured your browser to reject certain cookies. If you change browsers or devices, or delete the cookies on your device, you will need to opt out again. You also can set your browser to notify you when a cookie is being set and to block most cookies, including ours.

In some countries, our clients are required to ask for your consent before they use our advertising technologies.  In those cases, we will not use our advertising technologies if they have told us that you do not consent to their use.  However, if you have consented and now wish to change your mind, you can opt out using our opt-out tool above.

How often will you update this Cookie Statement?

We may update this Cookie Statement from time to time in order to reflect, for example, changes to the cookies we use or for other operational, legal or regulatory reasons.  Please therefore re-visit this Cookie Statement regularly to stay informed about our use of cookies and related technologies.

The date at the top of this Cookie Statement indicates when it was last updated.

Where can I get further information?

For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact Magnite’s Privacy Team by email at privacy@magnite.com or by post using the details provided below:

Magnite, Inc.
Attn:  Privacy Team
6080 Center Drive 4th Floor, Los Angeles, CA 90045, USA

You can also contact Magnite’s Data Protection Officer at dpo@magnite.com

Advertising Cookies – Third Party Technology Providers
DMP, Onboarders, Data Providers

1plusx

Adobe

Antvoice

Audigent

Brain Nordic

Lifesight 

LiveIntent

Liveramp

Lotame

Mediarithmics

Merkle

Near

Nielsen Marketing Cloud

Oracle (BlueKai)Permutive

Piano.io

Salesforce (Krux)

Semasio

Siradata

Tealium

The Adex

Transunion / Tru Optik

Vserv

Demand Side Platforms

4INFO

A.Mob

Aarki

Active Agent AG

Acuity Ads

adap.TV

Adara Inc

Adcel

Addictive Mobility

AdElement

Adello

Adelphic

Adfalcon

Adform

Adgear

Adikteev

Adludio

Admatic

Adobe

AdPrime

Adroll

AdTheorent

AdTiming

Advangelists LLC

Aktyvus sektorius, Eskimi

Amazon / A9

Amobee

Antvoice

Appier Inc

Applift

Audio Content & Control GmbH

Audio.Ad

Axonix

Beeswax

Bidsopt

Bidswitch

Bidtellect

Bidtheatre

Blis Media

Brain Nordic

Bucksense

CDK Global Inc.

Centro

Chalk Digital

cignal.io

Codewise (Voluum)

Conversant

Cox

Crimson Tangerine/Crimtan Holdings

Criteo

CyberAgent

DataXu

DeepIntent

Del Playa

Delta Projects

DemandBase

DistrictM

Drawbridge

Dstillery

DynAdmic SAS

Emerse

Empower MediaMarketing

EMX

EQ Advertising Group

Exelate (Nielson)

Exponential Interactive

Eyeview

Fiksu

Fractional Media

FreakOut Inc.

Front Porch

Fusio by s4m

Garritz

Getintent

Google DV360

Grabit Interactive Media dba Kerv

GumGum

IGA Works

Ignition One / Netmining (Adjug)

IndexExchange

Infectious Media

InMobi/Aerserv

IntentIQ (Datonics)

iotec Global Ltd

IQM

Jaduda (Splicky)

Jamloop

Jampp

Juice Mobile

Kiip

Knorex PTE

Kyocera

Liftoff

LinkedIn

LiquidM

Local Sensor

MadHive

Magnetic Media

Maiden Marketing

MainAdv SRL

Manage.com

Marin Software

Mars Technologies

Martin.ai

MaxPoint Interactive

Media.net Advertising FZ-LLC

MediaMath

Mediarithmics

Mediasmart Mobile

Meme Video

Merkle

Mill Mobile (Adgoji)

Mobile Posse

Mobile Professionals

Moloco

Nanigans

Near

NetSeer

News TV Japan (Videowire)

NinthDecimal

Niutux

O.P. Vision LTD dba Persona.ly

OneTag Limited

OwnerIQ

Oxonux Digital Media Pvt

Phunware

Placecast (Emodo)

Platform161 BV

Pocketmath

Powerlinks

Pubmatic

PulsePoint

Q1Media Inc

Quantcast

RadiumOne

Rakuten (Next Performance)

Realtime Technologies (Kayzen)

Remerge

RhythmOne/Radium One

Riesenia, spol. sro

Roku Oneview (DataXu)

RTB House

RTBiQ

Run Inc (Publicis)

Sabio Mobile

Satura Media

Sharethrough

Sift Media

Simplaex

Simplifi

Sincro

Sito Mobile

Sizmek (Rocketfuel)

SMADEX

So-net Media Networks Co. Ltd

Sociomantic

Somo Ads DBA Native Touch

SomoAudience

Spotad Ltd

StackAdapt

StartApp

Stirista

SundaySky

Supership

TabMo

Tapad

TapTap

Tealium

The Adex

The TradeDesk

Travel Audience

Tremor Video

TruOptik

UberMedia

Ubimo

Vertoz

Verizon Media (Oath)

Verve Wireless

Viant

VideoAmp

Videology

Waardex

Wider Planet

xAd (groundtruth)

Xandr  (Appnexus)

Yandex

Zebestof

Zemanta (Outbrain)

Zeta Global

Zinger Media

Zucks Inc.

ZypMedia