# Magnite: The Largest Independent Sell\-Side Ad Platform > The world's top publishers trust Magnite to help them drive more advertising revenue across every channel and format, including CTV\. Generated by Yoast SEO v28.0, this is an llms.txt file, meant for consumption by LLMs. ## Pages - [About Us](https://www.magnite.com/about-us/) - [Contact Us](https://www.magnite.com/contact-us/) - [Purchase Requisition Terms and Conditions](https://www.magnite.com/legal/purchase-requisition-terms-and-conditions/) - [Legal \& Privacy Policies](https://www.magnite.com/legal/) - [Buyers](https://www.magnite.com/buyers/) - [Sellers](https://www.magnite.com/sellers/) - [Magnite for Every Format](https://www.magnite.com/magnite-for-every-format/) - [Insights](https://www.magnite.com/insights/) - [Glossary](https://www.magnite.com/glossary/) ## Posts - [Business Insider Launches Standalone FAST Channel, Partners with Magnite’s SpringServe for Next Phase of Streaming Growth](https://www.magnite.com/press/business-insider-launches-standalone-fast-channel-partners-with-magnite/) - [Inside The Live Experience](https://www.magnite.com/research/inside-the-live-experience/) - [Magnite Achieves JICDAQ Certification for Brand Safety and Invalid Traffic Prevention in Japan](https://www.magnite.com/press/magnite-achieves-jicdaq-certification/) - [Streams \& Screens: Hong Kong](https://www.magnite.com/research/streams-screens-hong-kong/) - [Day in the Life: Katherine Rosa, Manager, Engineering](https://www.magnite.com/blog/day-in-the-life-katherine-rosa-manager-engineering/): Katherine, one of our Engineering managers, takes us through a typical day in her life working remotely with Magnite\. ## Awards - [Built In 100 Best Places to Work in the U\.S\. 2026](https://www.magnite.com/award/built-in-100-best-places-to-work-in-the-u-s-2026/) - [AdWeek Tech Stack Award 2025](https://www.magnite.com/award/adweek-tech-stack-award-2025/) - [2025 MarTech Breakthrough Awards](https://www.magnite.com/award/2025-martech-breakthrough-awards/) - [Built In 100 Best Places to Work in the U\.S\. 2025](https://www.magnite.com/award/builtin-100-best-places-to-work-in-the-us-2025/) - [builtin 100 Best Places to Work in the U\.S\. 2024](https://www.magnite.com/award/builtin-best-places-to-work-2024/) ## Resources - [Political Inventory](https://www.magnite.com/resource/political-inventory/) - [Simplifying CTV Campaigns with AI](https://www.magnite.com/resource/simplifying-ctv-campaigns-with-ai/) - [Curation](https://www.magnite.com/resource/curation/) - [Mediation](https://www.magnite.com/resource/mediation/) - [Live Streaming TV](https://www.magnite.com/resource/live-streaming-tv/) ## Team Members - [Katie Evans](https://www.magnite.com/leadership/katie-evans/) - [Sean Buckley](https://www.magnite.com/leadership/sean-buckley/) - [Shawna Hughes](https://www.magnite.com/leadership/shawna-hughes/) - [Michael Barrett](https://www.magnite.com/leadership/michael-barrett/) - [David Day](https://www.magnite.com/leadership/david-day/) ## Terms - [Yield Optimization](https://www.magnite.com/term/yield-optimization/): The process of maximizing revenue from ad inventory by adjusting pricing strategies and inventory allocation\. - [Yield Management](https://www.magnite.com/term/yield-management/): Strategies used by publishers to maximize revenue from their ad inventory by adjusting prices and inventory allocation\. - [Whitelist](https://www.magnite.com/term/whitelist/): A list of approved websites or apps where an advertiser permits their ads to be displayed\. - [Video on Demand \(VOD\)](https://www.magnite.com/term/video-on-demand-vod/): A system that enables users to stream or download video content whenever they choose rather than at a scheduled broadcast time\. - [Video Completion Rate \(VCR\)](https://www.magnite.com/term/video-completion-rate-vcr/): The percentage of video ads that were played in their entirety compared to the number of times they were started\. ## Tags - [CTV](https://www.magnite.com/tag/ctv/) - [Buyer](https://www.magnite.com/tag/buyer/) - [Seller](https://www.magnite.com/tag/seller/) - [Publisher](https://www.magnite.com/tag/publisher/) - [Streaming](https://www.magnite.com/tag/streaming/) ## Countries - [USA](https://www.magnite.com/publisher-country/usa/) - [Canada](https://www.magnite.com/publisher-country/canada/) - [SG](https://www.magnite.com/publisher-country/sg/) - [EU](https://www.magnite.com/publisher-country/eu/) - [ID](https://www.magnite.com/publisher-country/id/) ## Types - [Creative](https://www.magnite.com/publisher-type/creative/) ## Ad Formats - [Video](https://www.magnite.com/publisher-ad-format/video/) - [Rich Media](https://www.magnite.com/publisher-ad-format/rich-media/) ## Industries - [FMCG](https://www.magnite.com/publisher-industry/fmcg/) - [F\&B](https://www.magnite.com/publisher-industry/fb/) - [Services](https://www.magnite.com/publisher-industry/services/) - [Automobile](https://www.magnite.com/publisher-industry/automobile/) - [Technology](https://www.magnite.com/publisher-industry/technology/) ## Creative Formats \(Rich Media\) - [Video Static](https://www.magnite.com/publisher-creative-format-media/video-static/) - [Hover Interactive](https://www.magnite.com/publisher-creative-format-media/hover-interactive/) - [Slide Ad](https://www.magnite.com/publisher-creative-format-media/slide-ad/) - [Custom Game](https://www.magnite.com/publisher-creative-format-media/custom-game/) - [Shoppable](https://www.magnite.com/publisher-creative-format-media/shoppable/) ## Creative Formats \(Video\) - [Branded Border End Card](https://www.magnite.com/publisher-creative-format-video/branded-border-end-card/) - [Display to Video](https://www.magnite.com/publisher-creative-format-video/display-to-video/) - [CTA](https://www.magnite.com/publisher-creative-format-video/cta/) - [End Card](https://www.magnite.com/publisher-creative-format-video/end-card/) - [Branded Border](https://www.magnite.com/publisher-creative-format-video/branded-border/) ## Optional - [Sitemap index](https://www.magnite.com/sitemap_index.xml)