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Blog

Streaming TV Advertising – An Untapped Opportunity for Media Buyers in Australia

Magnite Team
 / September 28, 2023

Streaming is accelerating in Australia, captivating consumer attention like never before. Compared to social media scrolling and swift ad-skipping – streaming viewers are immersed.

Press

Magnite Integrates Snowflake’s Media Data Cloud to Enhance Secure Data Activation for Agencies, Advertisers and Media Owners Across Magnite’s Streaming Supply

Magnite Team
 / September 27, 2023

Magnite (NASDAQ: MGNI), the world’s largest independent sell-side advertising company, announced that it has partnered with Snowflake, the Data Cloud company.

Case Study

Driving Transparency and SPO for Dentsu

Magnite Team
 / September 27, 2023

Discover how Magnite reporting fueled SPO, enabling Dentsu to pinpoint the most transparent, cost-effective and direct route to supply.

Press

Magnite Expands Measurement Partnerships Across EMEA to Help Buyers and Sellers Streamline Activation

Magnite Team
 / September 26, 2023

Magnite announces an expanded suite of measurement partners across EMEA to equip buyers and sellers with the appropriate tools to streamline omnichannel measurement activation.

Blog

Simplifying the Programmatic Pipeline: Magnite Introduces New CTV DSP Integrations with The Trade Desk and Yahoo

Magnite Team
 / September 21, 2023

Magnite is excited to offer integrations for CTV via Magnite’s CTV ad server, SpringServe, with The Trade Desk’s OpenPath and Yahoo’s Backstage, giving DSPs and platform clients seamless access. 

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