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Ads on Streaming Platforms Capture More Attention Than Ads on Social Media in India, According to New Magnite Research
Magnite (Nasdaq: MGNI), the world’s largest independent omnichannel sell-side advertising platform, today released a study entitled “India Embraces the Streaming Era” that found ads on streaming platforms capture more attention than ads on social media.
The Indian streaming market is developing quickly with providers entering the market with ad-supported services and consumers are hungry for content.