We sat down with Luke Smith, head of programmatic sales & audiences at Seven West Media, to get his thoughts on advertising this holiday season.
Ads on Streaming Platforms Capture More Attention Than Ads on Social Media in India, According to New Magnite Research
Magnite (Nasdaq: MGNI), the world’s largest independent omnichannel sell-side advertising platform, today released a study entitled “India Embraces the Streaming Era” that found ads on streaming platforms capture more attention than ads on social media.
The Indian streaming market is developing quickly with providers entering the market with ad-supported services and consumers are hungry for content.
Retail media’s growth has highlighted how critical supply-side tech and first party data is to publishers and forging new routes to buyers.
Here are a few ways marketers can best engage with live-streaming audiences and expand their brand.