Blog

Why Live Linear OTT Is the Next Big Opportunity for Brands

Magnite Team
 / February 7, 2023

At Digiday Japan Brand Summit, Magnite’s Ken Harada caught up with Carta Communications Inc’s Toshitaka Kokubun and Hideyoshi Itai, Narimi Horiuchi from Sapporo Beer and Hiroki Yoshida from Porto Inc. about the advertising power of live linear OTT and the important role it plays in a brand’s marketing strategy. 

Press

Magnite Announces Next Generation CTV and OTT Monetization Platform: Magnite Streaming

Magnite Team
 / February 7, 2023

Provides media owners with industry-leading supply optimization tools to drive value for their video inventory spanning live and on-demand streaming television NEW YORK – February 7, 2023 – Magnite (NASDAQ:MGNI), the world’s largest independent omnichannel sell-side advertising platform, today announced Magnite Streaming, a singular supply-side platform that merges leading technology from the Magnite CTV and … Continued

Research

Streaming Continues To Surge

Magnite Team
 / February 6, 2023

Ad-supported streaming is already watched by more viewers than traditional TV but the shift to streaming is far from over.