Here is what political inventory actually looks like in 2026, which assumptions buyers need to leave behind, and how campaigns can build stronger, more efficient reach without wasting spend.

Buyers can now more easily access a broader selection of third-party audience segments—including more exclusive publisher and commerce data—and apply them directly to campaigns through line items and demand tags, providing the speed and precision that they require.

Investor Day takeaways, highlighting our approach for the next few years & setting our clients up for success in the rapidly evolving advertising landscape.  

Content object signals can fuel efficient and effective programmatic CTV buying for buyers that can positively impact yields for media owners.

We sat down with Luke Smith, head of programmatic sales & audiences at Seven West Media, to get his thoughts on advertising this holiday season.

The flexible feature puts spend tracking powers at publishers’ fingertips with an intuitive UI.

Magnite (NASDAQ: MGNI), the world’s largest independent sell-side advertising platform, today announced it has certified Comscore, iSpot, Nielsen, Innovid, and VideoAmp across its CTV inventory to simplify measurement activation and facilitate more transparent programmatic transactions between buyers and sellers.

We’ve completed the first phase of a Publisher First-Party Segments Initiative which addresses buyer and seller needs in a cookieless environment.

Magnite Closes SpotX Acquisition. Creates Largest Independent CTV & Video Ad Platform;
Clients Include A+E Networks, AMC Networks, Crackle, Discovery, FOX, fuboTV, LG, Roku, Samsung, Sling TV, Vizio

With football season and high-profile live events approaching, Magnite’s Live Marketplace makes live content easy to buy programmatically and agentically  NEW YORK – September 3, 2026 – Magnite (NASDAQ:MGNI), the largest independent sell-side advertising company, today announced major milestones across its live streaming business, cementing its position as the premier partner for live streaming advertising. […]