CH Media Selects Magnite as Primary Programmatic SSP and SpringServe as Ad Server
Magnite and SpringServe to power OTT video advertising on CH Media’s streaming platform oneplus
SWITZERLAND – March 3, 2022 – Magnite (NASDAQ: MGNI), the world’s largest independent sell-side advertising platform, today announced that leading Swiss media company CH Media will leverage the Magnite SSP and SpringServe ad server to monetize its video inventory across CTV, online video (OLV), and mobile.
Magnite’s robust platform provides CH Media with technology for premium, long-form video and supports the high-quality viewing experiences that this content demands. By also leveraging the SpringServe ad server, CH Media will benefit from reduced complexity, better inventory management, and enhanced functionality.
“We are very selective about the ad technology providers we work with and it’s important for us to align with those who understand the intricacies of the video landscape and have a digital-first perspective, particularly as we grow our CTV business,” said Roger Elsener, managing director at CH Media Entertainment. “With Magnite and SpringServe’s strong CTV and video capabilities, we’re excited about the potential this collaboration will bring.”
CH Media is the leading provider of high quality entertainment in Switzerland and reaches more than 3 million viewers daily across all of its channels. In late 2021, they launched the oneplus streaming platform. The platform houses original content as well as movies, series, documentaries and live sports in addition to it offers catch up content from national TV channels.
“CH Media is meeting the consumer demand for premium ad-supported CTV and we’re proud they’ve chosen us to help them bring their high-quality inventory to advertisers,” said Johannes Paysen, Managing Director, Central Europe at Magnite. “We look forward to working closely with the team at CH Media to power their programmatic growth.”
“As more advertisers invest in CTV and video advertising programmatically, it is imperative that the viewer experience is maintained and this will be a key focus for us as CH Media’s ad server,” said Leon Siotis, Head of International at SpringServe. “A positive, engaging ad experience is a win for the viewer, publisher and advertisers.”
We’re Magnite (NASDAQ: MGNI), the world’s largest independent sell-side advertising platform. Publishers use our technology to monetize their content across all screens and formats including CTV, online video, display, and audio. The world’s leading agencies and brands trust our platform to access brand-safe, high-quality ad inventory and execute billions of advertising transactions each month. Anchored in bustling New York City, sunny Los Angeles, mile high Denver, historic London, and down under in Sydney, Magnite has offices across North America, EMEA, LATAM, and APAC.
About CH Media Entertainment
With our eight national and five regional TV stations we reach over 1.1 million viewers every day, making us the largest private national TV provider in Switzerland. In the private radio market, too, we are the clear number one with our eight stations reaching more than 1 million listeners every day. Online we inform and entertain our readers with FM1Today, PilatusToday, ArgoviaToday and ZüriToday, the first regional online portals to combine radio, online news and video features. Since November 2021 we have also been entertaining the Swiss streaming community with our streaming service oneplus.